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Job Opportunities
Marketing
Title: Research
Director
Location:
San Francisco
An
award-winning, full-service advertising agency is searching for a Research
Director. This newly created position will provide the successful candidate
with an opportunity to take his or her management skills to the next level.
We are looking for a talented person who can manage up to six reports
and is ready for a challenge. This is a great opportunity to join a growing
team that is working on integrated campaigns for top consumer clients
in a variety of industries.
Responsibilities:
• Manage
syndicated research tools in support of agency and client stakeholders
• Identify strategic knowledge gaps through communication with client
and agency stakeholders
• Design and manage qualitative and quantitative research studies
• Write questionnaires and moderator guides
• Interpret data, write reports and make recommendations on communications
plans
• Research the purchase process, media, advertising effectiveness
and tracking studies as well as market-level and competitive analyses
• Research ad hoc questions
Requirements:
• More than
10 years of related experience (academic and/or practical experience with
brand, advertising, consumer and marketing effectiveness research methodologies)
• Exceptional written and oral communication skills
• Strong analytic skills with experience in statistical modeling
and analysis
• Proficiency in Excel, PowerPoint and SPSS or SAS
Apply
for this position
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Title: Senior
Direct Marketing Manager / Direct Marketing Manager
Location:
SF Bay Area (30 minutes south of SF)
A
growing, consumer e-commerce site is searching for a Senior Direct Marketing
Manager / Direct Marketing Manager (DMM) to join its customer marketing
team, lead strategy and execution of direct-mail and related marketing
programs aimed at profitably attracting and retaining the site's customers.
Reporting to a Director, the DMM will focus on generating value and insights
from programs that heavily leverage direct mail and email across the customer
lifecycle through data-driven marketing and testing. In this new, key
role, the DMM will also lead win-back campaigns, holiday-card and other
programs, among other duties. This is a great opportunity to make a big
contribution.
Responsibilities:
• Develop
and manage direct-mail strategy and contact plan that optimizes ROI for
customer acquisition and retention
• Responsible for all circulation planning, including plan development,
test design and planning, file delivery and execution as well as post-campaign
analysis
• Own customer and prospect data capture and analyses, guiding development
of models, customer profiles and other analyses that better target prospects
and customers through direct mail
• Develop creative briefs and manage creative development for outbound
catalog and direct mail; formulate creative testing strategies that continuously
optimize response
• Identify, recommend and manage external printers and vendors that
deliver best-in-class, high-value, direct-mail programs within budget
• Assure coordination with other marketing functions and programs
• Manage preparation and execution of customer communications from
concept to execution, including project plans, briefs, budget and timelines
• Oversee all aspects of the post-transaction customer communications
experience, including site experience, email and package inserts
• Manage cross-channel marketing programs (website, direct mail,
email) where direct mail is a key component; identify opportunities for
using the direct-mail channel to increase customer value across other
marketing programs and touchpoints
• Develop and manage reporting and forecasting for direct mail that
communicates business impact on a monthly and quarterly basis (weekly/daily
reporting within a campaign)
• Work with the Director of CRM to set strategic targets and goals
for direct-mail programs
Requirements:
• More than
seven years of experience in a direct-marketing role, ideally in a consumer
retail environment
• Must have experience managing large-scale, direct-mail campaigns
(more than 1M pieces)
• Demonstrated success developing and managing high-response, high-return
mail programs, from concept to execution and measurement
• Adept at applying best practices in database marketing and direct
marketing principles/operational excellence (modeling, profiling, segmentation,
data management)
• Superb analytical skills with acumen in targeting, testing and
evaluation
• Database agency management (data management, manipulation, delivery)
• Agency management (developing and driving program execution)
• Strong communication and interpersonal skills, to be applied in
leading, managing and influencing through other peopleıs teams
• Analytically minded marketer who loves math and economics; finding
insights; and applying them to customer programs
• Self-starter and good communicator who excels at cross-functional
teamwork
Apply
for this position
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Title: CRM
Manager
Location:
SF Bay Area / Peninsula
A
growing, consumer e-commerce site is searching for a CRM Manager to manage
the engagement of various customer segments and take responsibility for
driving revenue through development of the appropriate contact and offer
strategy through multiple channels. A key member of the customer marketing
team, the CRM Manager focuses on deepening customer insights based on
data- and marketing-test-validated information. This role is ideal for
a candidate with deep test-and-learn experience and offers a great opportunity
to join a growing team at a very successful company.
Responsibilities:
• Engendering
loyalty and driving revenue from existing customers by developing and
executing contact strategies across multiple segments and all customer
touch points (direct marketing on site, email and direct mail)
• Engaging customers by encouraging upload and sharing activities
shortly after initial purchases
• Migrating customers from lower to higher value segments
• Leading marketing test strategies and methodologies to identify
attributes of successful offers, content types and delivery tactics to
roll across segments
• Campaign management strategy and execution against target segments
• Working with business analysis team to evaluate funnel conversion,
repeat and penetration rates and engagement metrics across multiple segments
• Developing promotional strategy and execution against target segment
• Driving trial and penetration of key products
• Creating and presenting campaign performance reports
Requirements:
• More than
six years of progressive leadership experience in marketing, with specific
experience in consumer-driven brands and digital marketing
• Experience working with cross-functional teams
• Solid experience with reporting tools such as Cognos as well as
highly developed PC skills and advanced proficiency with Excel
• Proven track record of driving measurable results through customer
marketing efforts, ideally in an e-commerce environment
• Solid understanding of retail and e-commerce
• B.A. or B.S. degree in marketing, business, mathematics, or related
fields
• Demonstrated knowledge of creating contact and promotional strategies
with a track record of results
• Exceptional analytical, planning and project-management skills
• Outstanding verbal and written communication skills
• Exceptional attention to detail and ability to effectively multi-task
in a deadline-driven atmosphere
• Ability to succeed in a fast-paced, entrepreneurial environment
Apply
for this position
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Title: International
Online Marketing Manager or Senior Manager
Location:
San Francisco
A
rapidly growing social network with a one-of-a-kind positioning in the
marketplace is searching for an experienced, motivated and innovative
International Marketing Manager or Senior Manager to join its online team.
While managing global agency relationships, the International Marketing
Manager/Senior Manager will develop and launch innovative new go-to-market
international online marketing campaigns in Europe.
Candidates
must have experience developing and executing online marketing campaigns
in Europe.
Responsibilities:
• Source,
develop and launch innovative new go-to-market international online marketing
campaigns to deliver significant new customer acquisition channels around
the globe
• Drive targeted traffic to the company through significant investment
in a variety of online campaigns
• Manage day-to-day agency relationships including media buying and
production
• Negotiate and maintain online marketing budgets
• Collaborate with offline marketing teams to track performance improvements
and ensure brand consistency
• Share learning with marketing team and throughout the organization
and foster a collaborative learning environment
• Develop practices to measure campaign effectiveness and ROI and
optimize spend across all online media channels
• Provide daily and/or weekly reports that track and analyze performance
in the assigned countries
Requirements:
• More than
five years of experience developing and producing international online
marketing campaigns for consumer brands (preferably in the online consumer
space); international experience required
• A background in client-side brand-management, including a proven
track record of developing successful integrated advertising campaigns
• Expertise in creating advertising and promotional content for specific
foreign markets
• Experience applying rigorous analytics to determine ROI on cross-channel
marketing efforts
• Established international relationships with agencies and production
contacts that can be leveraged by the company
• A solid understanding direct-response marketing and expertise in
online customer acquisition strategies
• Excellent creative eye and the ability to translate that creativity
cohesively, across multiple channels
• Strong and committed work ethic
• Able to work in a collaborative team environment while performing
autonomously
• Topnotch verbal and written communication skills
• Detail-oriented and organized approach
• Bachelor's degree or higher
Apply
for this position
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Title: Marketing
Manager - Scandinavian
Location:
San Francisco
Want
to be a part of the next biggest social networking site? If you want a
fun, challenging, exciting place to work, this job is for you!
We
are looking for an international marketing manager from one of the Scandinavian
countries (Denmark, Finland, Sweden or Norway) to help in our online marketing
efforts. Our rapidly growing social-networking site has a one-of-a-kind
positioning in the marketplace. If you are from Denmark, Finland, Sweden
or Norway and have a native language from one of those countries, we want
to talk to you!
The
Marketing Manager will act as the language and country specialist for
the Scandinavian area-language version of the company's social-networking
site. This role requires experience in online marketing and consumer Web
businesses specifically, in order to help expand the companyıs customer-acquisition
initiatives in countries that speak Danish, Finnish, Swedish or Norwegian.
Responsibilities
include assisting marketing leads and media buyers in setting appropriate
budget and customer acquisition goals for different countries. Working
with the product-management team, the Marketing Manager will write translations
for all of the company's new product rollouts and regularly review the
site to ensure all text, imagery and product-naming conventions are appropriate
for the Scandinavian countries.
This
role also involves developing online advertisements and assisting the
companyıs business development team in researching appropriate partners
for strategic deals in Scandinavian-language regions and initiating contact
with key partners there. The company is willing to sponsor visas if needed
for the right candidate; current online marketing and media buying experience
is required.
Responsibilities:
• Work with
marketing leads to set appropriate budget and customer acquisition goals
for Scandinavian countries; provide daily and weekly reports tracking
and analyzing performance in these regions
• Assist marketing in the development of Scandinavian-language marketing
collateral such as Web banners, emails and text ads
• Write Scandinavian-language translations for all new company product
rollouts
• Regularly review the Scandinavian-language version of the site
for language and cultural consistency; work with product management to
identify and fix problems
• Research and identify new affiliate network(s), advertising network
and strategic traffic partners in countries that speak Scandinavian languages
• Communicate frequently and proactively with media buyers to manage
and optimize Scandinavian-language media buys
• Share learning with marketing team and throughout the organization
and foster a collaborative learning environment
Requirements:
• Native
speakers only! (Danish, Finnish, Swedish or Norwegian)
• Strong writing skills and fluency in English
• More than one year of marketing experience, preferably for an online
consumer Web company
• Excellent verbal and written communication skills
• Outstanding analytical skills and a data-driven mindset
• Detail-oriented, organized approach
• Understanding of success metrics and ability to measure performance
accurately
• Bachelor's degree or higher mandatory
Apply
for this position
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Title: International
Marketing Manager - Spanish
Location:
San Francisco
A
rapidly growing social-networking site with a one-of-a-kind positioning
in the marketplace is searching for a Spanish-speaking International Marketing
Manager who is a native of Spain.
The
Marketing Manager will act as the language and country specialist for
the Spanish/Spain-language version of the company's social-networking
site. This role requires experience in online marketing and consumer Web
businesses specifically, in order to help expand the companyıs customer
acquisition initiatives in countries that speak Spanish.
Responsibilities
include assisting marketing leads and media buyers in setting appropriate
budget and customer acquisition goals for different countries. Working
with product management, the Marketing Manager will write translations
for all of the company's new product rollouts and regularly review the
site to ensure all text, imagery and product-naming conventions are appropriate
for countries that speak Spanish.
This
role also involves developing online advertisements and assisting the
companyıs business development team in researching appropriate partners
for strategic deals in Spanish-speaking regions and initiating contact
with key partners.
Responsibilities:
• Work with
marketing leads to set appropriate budget and customer acquisition goals
for countries that speak Spanish; provide daily and weekly reports tracking
and analyzing performance in these regions
• Assist marketing in the development of Spanish-language marketing
collateral such as Web banners, emails and text ads
• Write Spanish translations for all new company product rollouts
• Regularly review the Spanish-language version of the site for language
and cultural consistency; work with product management to identify and
fix problems
• Research and identify new affiliate network(s), advertising network
and strategic traffic partners in countries that speak Spanish
• Communicate frequently and proactively with media buyers to manage
and optimize Spanish-language media buys
• Share learning with marketing team and throughout the organization
and foster a collaborative learning environment
Requirements:
• Native
speaker of Spanish from Spain only!
• Strong writing skills and fluency in English
• More than three years of marketing experience, preferably for an
online consumer Web company * Excellent verbal and written communication
skills
• Outstanding analytical skills and a data-driven mindset
• Detail-oriented, organized approach
• Understanding of success metrics and ability to measure performance
accurately
• Bachelor's degree or higher
Apply
for this position
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Title: Marketing
Manager / Associate Marketing Manager - UK
Location:
San Francisco
A
rapidly growing social-networking site with a one-of-a-kind positioning
in the marketplace is searching for a Marketing Manager / Associate Marketing
Manager with experience in digital marketing to the UK community.
Responsibilities
include assisting marketing leads and media buyers in setting appropriate
budget and customer acquisition goals for countries in the UK. In addition
to working with Product Management, the Marketing Manager / Associate
Marketing Manager will focus on marketing via online methods to the UK.
In
addition, this role involves supporting the companyıs marketing managers
and the creative department in developing online advertisements and assisting
the companyıs business development team in researching appropriate partners
for strategic deals in the UK and initiating contact with key partners.
This
role requires a background in online marketing and consumer Web businesses
in order to help expand the companyıs customer acquisition initiatives
in the UK.
Responsibilities:
•Work with marketing leads
to set appropriate budget and customer acquisition goals in the UK; provide
daily and weekly reports tracking and analyzing performance in these regions
• Assist marketing in the development of online marketing collateral
such as Web banners, emails and text ads
• Write text for new company product rollouts, as needed
• Regularly review the site for cultural consistency; work with product
management to identify and fix problems
• Research and identify new affiliate network(s), advertising network
and strategic traffic partners
• Communicate frequently and proactively with media buyers to manage
and optimize media buys
• Share learning with marketing team and throughout the organization
and foster a collaborative learning environment
Requirements:
• More than three to five
years of marketing experience, with experience marketing to the UK via
online methods, preferably for an online consumer company
• Excellent verbal and written communication skills
• Outstanding analytical skills and a data-driven mindset
• Detail-oriented, organized approach
• Understanding of success metrics and ability to measure performance
accurately
• Bachelor's degree or higher
Apply
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