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Job Opportunities
Strategy

Title: Vice President,
Strategy
Location:
New York
A leading digital
communications agency with top-tier, Fortune-500 clients is searching
for a Vice President, Strategy, to expand its social media and digital
customer relationship strategy offering and to help develop that offering.
The VP of Strategy will run an account planning group; collaborate with
the marketing division; and work on one of the largest accounts in the
agency.
The ideal candidate
will have 15-20 years of experience; expertise in digital account planning;
a background in financial services, consumer marketing and brand development
in a consumer-based industry; and will be a recognized thought leader
in marketing strategy and emerging digital media.
Responsibilities:
Assess new innovations
and emerging media in the digital space
Monitor competitive trends
§ Find best practices across industries and understand consumer behavior
Develop a ground-breaking, highly innovative vision and strategy
for the clientıs marketing and product initiatives across multiple businesses
and geographies
Create and manage against a business vision and strategy a major
account, including website and wireless strategy; online and outdoor advertising;
events and contests; gaming and social networking; and other marketing
platforms
Requirements:
At least 12 years of
experience required, including more than 10 years of experience in management
or strategy consulting, marketing segmentation consulting and/or online
marketing strategy within an interactive or traditional advertising agency,
direct marketing, cable/broadcasting or a similar media environment
Demonstrated success in full campaign planning, qualitative and
quantitative analyses and products
Experience developing, managing and inspiring internal teams; thorough
experience in managing teams through the process of innovation
Deep experience working directly with creative and media teams
Strong experience and knowledge of working strategically with creative
teams; able to contribute to creative concepts
Topnotch leadership and administrative skills
Senior-level skills in client negotiation and management and excellent
skills in presentation, writing and communication
Working knowledge of tools that focus on online performance tracking,
brand measurement and leading-edge media-target profiling technology
Ability to write clearly and to make lively, imaginative and substantive
presentations
Well-versed in broad marketing strategy, including development
of a multi-channel business strategy, pricing, brand architecture and
account planning
Experienced in advising clients on a broad array of technology
and marketing platforms
Able to interpret and draw relevant insights from Web Side Story,
MRI and other research resources and from non-syndicated sources
Apply
for this position
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Title: Research
Director
Location:
San Francisco
An
award-winning, full-service advertising agency is searching for a Research
Director. This newly created position will provide the successful candidate
with an opportunity to take his or her management skills to the next level.
We are looking for a talented person who can manage up to six reports
and is ready for a challenge. This is a great opportunity to join a growing
team that is working on integrated campaigns for top consumer clients
in a variety of industries.
Responsibilities:
Manage
syndicated research tools in support of agency and client stakeholders
Identify strategic knowledge gaps through communication with client
and agency stakeholders
Design and manage qualitative and quantitative research studies
Write questionnaires and moderator guides
Interpret data, write reports and make recommendations on communications
plans
Research the purchase process, media, advertising effectiveness
and tracking studies as well as market-level and competitive analyses
Research ad hoc questions
Requirements:
More than
10 years of related experience (academic and/or practical experience with
brand, advertising, consumer and marketing effectiveness research methodologies)
Exceptional written and oral communication skills
Strong analytic skills with experience in statistical modeling
and analysis
Proficiency in Excel, PowerPoint and SPSS or SAS
Apply
for this position
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