• Working as a strategic social media partner on the Marketing team through original campaigns, partnerships, and collaboration with the internal Content Marketing and Creative teams
• Develop plans to engage, convert and acquire new users with correlating data and metrics to back campaigns
• Execute social media and editorial strategy to build brand awareness, social presence, drive inbound traffic, revenue, and user engagement via all owned channels
• Serve as the front line and first point of contact for the social media community
• Monitor trends in social media tools, application, and strategy
• Report on campaigns, growth, and revenue
• Consult leaders within the business on social media best practices
• Actively analyze, test and report on social performance
• Monitor, engage, quickly respond to queries and escalate support issues
• Understand key metrics and players in the social media communities; build relationships with key influencers
• Maintain editorial and social calendar in collaboration with creative partners to develop compelling messaging that inspires
• Knowledge of Facebook, Pinterest, Twitter and Instagram ads, and serve as a collaborator for the acquisition team
• Manage a small team

• Three to five years of experience driving traffic, revenue, and growing a social presence
• Management of editorial calendars
• Expert understanding of social media universe - from Pinterest to LinkedIn, Facebook to YouTube and Snapchat. 
• Experience using social media analytics tools and developing processes for establishing KPIs, goals, and benchmarks. 
• Detail-oriented with strong organizational and project management skills 
• Ability to think big and build a plan to execute those big ideas. 
• Experience building audience and cultivating mass social media followings
• Experience creating great content with an editorial team
• Ability to gracefully and authentically engage with influencers
• Well-versed in the use of social media platforms and strategies of the top brands in the world — and have ideas for how they could do it better
• A proven record of innovating, collaborating, and executing
• A tireless desire in deploying strategies and tactics that yield growing traffic and revenue numbers.
• A self starter while possessing a keen ability to sell-in and bring the team along