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Marketing

Title: Director of Product Marketing
Location: SF Bay Area/East Bay

The manufacturer of a groundbreaking safety device is seeking a Director of Product Marketing to join its Benchmark-backed company. The Director of Product Marketing will report directly to the CEO and collaborate closely with the product management team. The company places a high value on those who thrive as team players, enjoy mentoring, and who are committed to contributing to its inclusive high-performance culture.

Responsibilities include:

• Understand the market with deep insights into the target buyer’s acquisition cycle
• Develop market intelligence that drives strategic marketing and demand-generation activities
• Help to define the go-to-market strategy including the strategy and execution for the upcoming commercial launch of the company’s marijuana breathalyzer
• Create and evolve product and corporate messaging, product positioning, product messaging, and competitive differentiation as the company transitions from product testing to a commercially available product
• Engage with cross-functional teams to influence pricing, packaging, and product design as the expert on the target audience and the competition
• Evolve thought leadership materials to define the market and educate target markets including legislators
• Equip sales team with the necessary sales tools (videos, web site, white papers, presentations, data sheets, case studies, web resources, etc.) to effectively position, demonstrate, and sell the marijuana breathalyzer
• Partner with cross-functional teams to drive business results and meet targets
• Manage team and contractors to execute strategies related to product launches, sales enablement, and all related product marketing activities
• Mentor team members so they excel in assigned roles and are clear on deliverables and their contributions to the overall success of the product and the company
• Build processes to ensure use of Salesforce and customer relationship tool is institutionalized and utilized to support the sales cycle and reporting and customer support

Requirements include:

• 10+ years of professional experience with a track record of bringing products to market
• Extremely articulate with the ability to clearly communicate complicated concepts to media, customers, and internal stakeholders
• Excellent design and production aesthetics across a range of communication tools – web, product collateral, presentations, video, etc.
• Exceptional presentation skills with the ability to create presentation decks from concept to completion
• Experience managing and building a team with a strong interest in the success of all team members and co-workers
• Enjoy the challenges and opportunities of a fast growing startup environment with a willingness to execute as well as strategize
• Desire for continuous improvement and a sense of urgency to get things done on time
• Intellectual prowess and cognitive flexibility to solve problems in creative and practical ways
• Strong work ethic, initiative, and drive
• Facility with Excel and basic financial modeling
• Prior experience with Salesforce.com, Salesforce IQ, or another CRM tool
• Bachelor's degree or equivalent experience required. MBA preferred
• U.S. work authorization required

Apply for this position

Title: Senior Marketing Manager
Location: San Francisco

A creative productivity tool company is looking for an experienced Senior Marketing Manager to help launch its B2B SaaS Presentation product. A very strong team is in place building the product and the company is looking for an aggressive marketer to join and drive marketing and user acquisition. The product takes a unique approach to the presentation space relative to deeply-entrenched competitors like PowerPoint, Keynote, and Google Slides. The marketing challenge is breaking through assumptions about authoring tools and getting customers to try this new approach. This is an ideal opportunity for a creative, results driven candidate who wants to make a mark.

Responsibilities include:

• Develop and implement marketing plan
• Develop and execute campaigns to grow users/revenue
• Collect and report on comprehensive metrics on marketing/funnel performance
• Analysis and segmentation of users and market opportunities
• Oversee website and optimize user experience and conversion
• Manage blog, social, and content marketing efforts
• Coordinate with external PR agency
• Competitive awareness and analysis

Requirements include:

• More than three years experience in lead marketing role for a B2B SaaS product
• Both a strategic and creative thinker
• Experienced across all facets of demand generation - SEO, SEM, Content, Social, Email
• Strong ability to analyze results of activities and derive actionable insights
• A demonstrated track record of success
• Exceptional communications skills, including writing for outbound efforts
• Solid understanding of marketing technology systems and processes
• Comfort with the startup environment
• You’ve launched a new product category
• Proficiency with Google Analytics a plus
• Proficiency with HubSpot a plus

Apply for this position

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		Job Opportunities Marketing Title: Director of Product Marketing Location: SF Bay Area/East Bay The manufacturer of a groundbreaking safety device is seeking a Director of Product Marketing to join its Benchmark-backed company. The Director of Product Marketing will report directly to the CEO and collaborate closely with the product management team. The company places a high value on those who thrive as team players, enjoy mentoring, and who are committed to contributing to its inclusive high-performance culture. Responsibilities include: • Understand the market with deep insights into the target buyer’s acquisition cycle • Develop market intelligence that drives strategic marketing and demand-generation activities • Help to define the go-to-market strategy including the strategy and execution for the upcoming commercial launch of the company’s marijuana breathalyzer • Create and evolve product and corporate messaging, product positioning, product messaging, and competitive differentiation as the company transitions from product testing to a commercially available product • Engage with cross-functional teams to influence pricing, packaging, and product design as the expert on the target audience and the competition • Evolve thought leadership materials to define the market and educate target markets including legislators • Equip sales team with the necessary sales tools (videos, web site, white papers, presentations, data sheets, case studies, web resources, etc.) to effectively position, demonstrate, and sell the marijuana breathalyzer • Partner with cross-functional teams to drive business results and meet targets • Manage team and contractors to execute strategies related to product launches, sales enablement, and all related product marketing activities • Mentor team members so they excel in assigned roles and are clear on deliverables and their contributions to the overall success of the product and the company • Build processes to ensure use of Salesforce and customer relationship tool is institutionalized and utilized to support the sales cycle and reporting and customer support Requirements include: • 10+ years of professional experience with a track record of bringing products to market • Extremely articulate with the ability to clearly communicate complicated concepts to media, customers, and internal stakeholders • Excellent design and production aesthetics across a range of communication tools – web, product collateral, presentations, video, etc. • Exceptional presentation skills with the ability to create presentation decks from concept to completion • Experience managing and building a team with a strong interest in the success of all team members and co-workers • Enjoy the challenges and opportunities of a fast growing startup environment with a willingness to execute as well as strategize • Desire for continuous improvement and a sense of urgency to get things done on time • Intellectual prowess and cognitive flexibility to solve problems in creative and practical ways • Strong work ethic, initiative, and drive • Facility with Excel and basic financial modeling • Prior experience with Salesforce.com, Salesforce IQ, or another CRM tool • Bachelor's degree or equivalent experience required. MBA preferred • U.S. work authorization required Apply for this position Back to Top Title: Senior Marketing Manager Location: San Francisco A creative productivity tool company is looking for an experienced Senior Marketing Manager to help launch its B2B SaaS Presentation product. A very strong team is in place building the product and the company is looking for an aggressive marketer to join and drive marketing and user acquisition. The product takes a unique approach to the presentation space relative to deeply-entrenched competitors like PowerPoint, Keynote, and Google Slides. The marketing challenge is breaking through assumptions about authoring tools and getting customers to try this new approach. This is an ideal opportunity for a creative, results driven candidate who wants to make a mark. Responsibilities include: • Develop and implement marketing plan • Develop and execute campaigns to grow users/revenue • Collect and report on comprehensive metrics on marketing/funnel performance • Analysis and segmentation of users and market opportunities • Oversee website and optimize user experience and conversion • Manage blog, social, and content marketing efforts • Coordinate with external PR agency • Competitive awareness and analysis Requirements include: • More than three years experience in lead marketing role for a B2B SaaS product • Both a strategic and creative thinker • Experienced across all facets of demand generation - SEO, SEM, Content, Social, Email • Strong ability to analyze results of activities and derive actionable insights • A demonstrated track record of success • Exceptional communications skills, including writing for outbound efforts • Solid understanding of marketing technology systems and processes • Comfort with the startup environment • You’ve launched a new product category • Proficiency with Google Analytics a plus • Proficiency with HubSpot a plus Apply for this position Back to Top Company Profile Job Opportunities Career Coaching Contact Us © Copyright 2003-2017 CM Recruiting. 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